Social Media Marketing

Social Media Marketing (SMM)

Social Media Marketing is a process of engaging your customers online through social media sites like Facebook, Twitter, LinkedIn, YouTube and other sites.

Often, businesses ask if they should market through social media sites.  The answer is a ‘yes’.  Look at these numbers

  • Facebook has about one Billion members (yes that is one BILLION).  On an average a Facebook member has 130 friends.
  • Twitter has about 200 million members.  On an average a twitter member has 120 followers.
  • LinkedIn has about 130 million members.  On an average a LinkedIn has 50 connections.
  • YouTube has hundreds of millions of users.  89% of internet users have watched a video in the last 30 days.

You get the idea.  Your prospects are using social media.  Every business should use these social media sites to market their business.

A secondary reason to be on these sites is to get more traffic from the Search Engines.  How? Google looks at the social profiles of businesses as a factor while ranking the websites in the search engines.  Google is rumored to factor in the number of ‘friends’, ‘likes’, ‘followers’, ‘connections’ and ‘videos’ in their algorithm.  This is expected to get more importance in the future.  From Google’s point of view this is definitely a good indicator of a business’ popularity.

There are lesser known but very popular social media sites.  Some of them are

  • Google +
  • Foursquare
  • Yelp
  • Gowalla
  • Digg
  • Delicious
  • StumbleUpon

If you have not heard of these, don’t worry about it for now but keep them on your radar screen.  For now, businesses should focus on the most trafficked social media sites (Facebook, Twitter, LinkedIn and YouTube) and build their presence gradually.

Build a profile on these sites and build a relationship with your customers.  The personal nature of social media makes it an effective for branding, advertising and reputation management.  Add social media link buttons to your website or blog.  Also, add ‘share’ buttons on your content pages to make it easy for readers to share the content.

SoLoMo experts will evaluate your business and determine if you need social media presence.  If so, we will establish your profile on the most popular social media sites and show you how to maintain the sites.

Please fill out the Request Form or call us at 513-445-2167 for a Free Consultation.