Local search engine optimization

What is Local Search Engine Optimization (SEO)

SEO for local businesses can mean a lot of things.  First let us explain what is SEO?

Let us take Google as an example since it has 70% of the search market share.  Bing/Yahoo accounts for 20% and the rest of the search engines (AOL, Ask.com etc.) account for the remaining 10%.

When you search for a keyword phrase in Google you will see two types of results.

The results at the top and on the right side of the page (with a light colored background and the results) are called ‘Adword’ Listings or ‘Paid’ listings.  i.e. businesses pay Google to list their ads.

Any listings other than the ‘Adword’ listings are call ‘Natural’ or ‘Organic’ or ‘Free’ or ‘SEO’ listings.  Google provides these listing based on its renowned and complex search algorithm.  Google says that it determines the SEO listing based on more than a 100 factors.  However, Google does not share more details, this is their secret sauce.  To complicate this more, Google changes their secret sauce regularly.

The art and science of optimizing your website so that Google ranks you in the ‘SEO’ listings for a local keyword is called Local Search Engine Optimization.  Local SEO is trying to win more Google points than the competition based on the known (and guessed) Google ranking factors.

Why Do You Need Local SEO?

The advantages are obvious. The better ranking your website has for your keywords the more traffic you will get.  Best of all – Google does not charge you for this traffic (unlike the Adwords traffic).

Local SEO Services from SoLoMo Experts

This is where SoLoMo Experts’ in-depth knowledge and experience comes in.  Our experts have worked on a number of SEO projects and have a comprehensive understanding of how to optimize websites and blogs.  In addition, we keep our ears to the ground and regularly attend SEO conferences and seminars.  While no one can guarantee the top rankings or the time required to get the rankings we are confident of getting you good rankings for agreed upon keywords in a specified time.

We will set the expectations before the work begins and try to beat it.  This is as good as it gets.  Beware of any company that guarantees top rankings.  Google specifically says in it’s guidelines that no one can guarantee top rankings.  We are very careful not to violate any of Google’s guidelines.

Please fill out the request form or call us at 513-445-2167 for a Free Consultation.